How to Choose the Right SaaS Stack for Your Australian Logistics Operation (Lofko + ShipMarvel in Focus)

As eCommerce continues to expand across Australia, the logistics and warehousing sector has seen a surge in innovative solutions designed to solve complex operational challenges and that is through SaaS. 

For businesses managing their own warehouse operations, selecting the right SaaS logistics stack is a crucial step toward optimising operations and scaling efficiently. SaaS solutions have become one of the most effective and affordable options for modern logistics, empowering teams with real-time control, scalability, and data-driven insight—all without the high costs of traditional software.

With increasing complexity in order fulfillment, inventory management, shipping, and carrier coordination, a logistics SaaS must offer the right mix of scalability, seamless integration, carrier support, and automation capabilities. 

In this article, we’ll explore these decision criteria and spotlight two leading SaaS platforms from EIZ Technology: Lofko and ShipMarvel, tailored especially for mid-market to enterprise logistics operations.

Decision Criteria for Selecting Logistics SaaS Tools

When choosing a SaaS technology stack, many founders rush into development, eager to “start as soon as possible” so they don’t miss the moment. However, this is exactly the point where you need to pause and ask the most important question: What should your product be able to do to be useful, user-friendly, and successful?

The answer to that question forms the foundation for selecting your SaaS tech stack. From there, you can carefully evaluate and choose the right software stack across several key dimensions.

• Scalability: Your SaaS must efficiently handle growing order volumes, multiple warehouses, and an expanding product catalog without compromising performance.
• Integrations: Seamless connectivity with marketplaces, sales channels, ERP, warehouse management systems, and carriers is vital for unified operations and data accuracy.
• Carrier Support: A broad network of reliable carrier integrations ensures flexibility and cost-effective shipping options across local and global deliveries.
• Automation: Automating repetitive tasks such as order syncing, shipping label creation, carrier selection, and inventory updates reduces errors and operational costs while boosting speed and customer satisfaction.

Lofko: Enterprise Operational Management for Inventory, Warehouses & ERPs

Lofko is designed as a centralized order and inventory control hub ideal for complex ecommerce and D2C operations, boasting usage by over 4,000 companies. It excels in:

Unified Inventory Management

Real-time visibility and control across all retail channels help maintain optimal stock levels and prevent stockouts.

Order Automation

Automated workflows from order sync to dispatch streamline operations, reducing manual errors and saving time.

Warehouse Management 

Supports multiple warehouses with precise bundle stock and backorder management to ensure smooth fulfillment.

ERP Connectivity

Effortless integration with ERP systems like MYOB Acumatica aligns purchase orders, inventory data, and fulfillment workflows, enhancing accuracy and ease of operations.

Carrier Network

Connects to over 20+ shipping carriers supporting diverse parcel sizes and delivery needs right from the backend system.

Operational Analytics

Provides automated insights on shipment statuses and undelivered alerts to maintain proactive customer communication.

Lofko’s scalable and integration-rich platform is especially suitable for enterprises managing high order volumes, multiple warehouses, and requiring comprehensive operational oversight.

ShipMarvel: Order & Shipping Management Made Simple

Meanwhile, ShipMarvel focuses on simplifying and supercharging the shipping side of logistics, integrating seamlessly with existing systems to provide:

Order Shipment Management

Centralized platform for managing shipments with bulk creation of pick lists and shipping labels to expedite warehouse processing.

Carrier Connectivity

Direct integration with over 20 trusted carriers enables smart carrier selection based on cost, speed, and reliability.

Advanced Automation

Automates shipping rules, merges packages, validates addresses, and generates shipments and labels, reducing manual handling and errors.

Personalized Dashboards

Custom tabs and filters offer clarity and faster access to critical shipping data tailored to business needs.

ShipMarvel is well-suited for ecommerce and retail brands seeking to streamline their fulfillment shipping operations with intelligent automation and diverse carrier options.

Mid-Market vs Enterprise Decision Matrix for Australian 

Criteria	Mid-Market eCommerce/Retail	Enterprise Logistics Operations
Order Volume	Moderate (hundreds to low thousands monthly)	Large-scale (thousands to tens of thousands monthly)
Warehouse Management	Single or few warehouse locations	Multiple, distributed warehouse locations
Integrations	Basic integrations with marketplaces and key carriers	Extensive ERP, WMS, multi-channel, and carrier integrations
Scalability Requirement	Moderate scalability for growth	High scalability with complex workflows and automation
Automation Level	Essential automation for shipping and order processing	Advanced automation spanning inventory, procurement, and shipping
Carrier Network	Integration with key regional carriers	Multi-carrier network with global and local coverage
Primary Software Need	ShipMarvel to optimize shipping and carrier selection	Lofko for comprehensive operational control plus ShipMarvel for shipping management

Which one should you choose?

Mid-market brands lean towards platforms like ShipMarvel that simplify shipping workflows and carrier management, while enterprise brands benefit from Lofko’s broad operational management capabilities combined with ShipMarvel’s shipping automation.

How to Choose the Right SaaS for You

Since there are SaaS software solutions available, the process of narrowing down the best option can be hard whether you’re a small business owner or SaaS product manager. Here are some tips to help you choose the right SaaS for your business.

1. Assess Your Current and Future Needs: Start by mapping your current logistics workflows and identify pain points, whether it’s inventory inaccuracies, slow shipping, or complex warehouse management. Project your growth for the next 1-3 years to ensure your SaaS can scale accordingly.
2. Define Must-Have Features: Based on pain points and growth plans, list essential features such as real-time inventory control, ERP integration, multi-warehouse capabilities, bulk shipping label creation, or automated carrier selection.
3. Evaluate Integration Ecosystem: Your SaaS should work seamlessly with your existing tech stack—accounting software, marketplaces, ERP systems, and preferred carriers. A well-connected platform saves time and reduces manual data entry errors.
4. Consider Support and Carrier Coverage: Look for SaaS vendors with support tailored to Australian logistics and extensive carrier partnerships nationally and internationally to ensure reliable shipping options.
5. Test Usability and Automation: Request demos and trial runs to evaluate user interface intuitiveness and automation capabilities that reduce manual interventions, driving efficiency.
6. Budget and ROI Analysis: Compare pricing models and calculate potential savings in time and errors from automation versus the investment required. The right platform provides clear ROI through operational efficiencies and customer satisfaction.
7. Get Feedback from Your Team: Involve end-users such as warehouse managers, logistics coordinators, and IT staff in the evaluation process to ensure the SaaS fits practical workflows and technical requirements.

By following these steps, you can confidently select a SaaS stack that aligns with your operational needs and growth ambitions, minimizing disruption and maximizing value.

EIZ can help you streamline your warehouse management

Choosing the right SaaS stack for your Australian logistics operation is a strategic decision — one that impacts scalability, integrations, automation, customer experience, and cost control.

By aligning your business size (mid-market or enterprise) with the right level of software functionality and selecting platforms designed for modern logistics operations, you position your business for long-term resilience and growth.

With EIZ Technology’s Lofko and ShipMarvel, you gain a comprehensive, purpose-built stack: Lofko serves as the operational backbone from managing inventory, warehouses, and ERP connectivity. Meanwhile ShipMarvel handles shipping orchestration, including orders, carriers, labels, and tracking. But together, they provide the flexibility and depth needed to thrive in Australia’s competitive logistics landscape.

When you choose EIZ, you access smarter fulfilment solutions and dedicated support, without the need to invest separately in multiple warehouse management components.